After discovering G-Eazy's Endless Summer mixtape out of Loyola University in New Orleans, I became a fan. Through Deltree director Tyler Yee, I connected with his management and made an initial investment that led to a prolific creative partnership.
Between 2012 and 2015, I served as investor, producer, and executive producer on 10 music videos, 2 album covers, lyric videos, and supporting material for RCA Records — collectively generating billions of views. Videos included Marilyn, Been On, Far Alone, I Mean It, Tumblr Girls, and more, with directors Tyler Yee, Bobby Bruderle, and Daryn DeLuco.